Nike gave her a portion of their stock a decade later. Sounds unbelievable, we know, but that’s how much Carolyn Davidson, designer of the swoosh, asked for the fee for her work. Strong meaning for behind a tagline, right? How Much is the Nike Logo Worth?Ĭan you guess the price of the Nike Swoosh Logo? Acquiring the logo costs $35 only! Dan Wieden, the pitcher of the slogan, shared in an interview. But here’s a spine-chiller: Gary Gilmore’s, the Utah serial killer, last words inspired the famous slogan.īefore Gilmore’s death sentence in 1977 for theft and murder, he allegedly said, “let’s do it. The tagline has become outstandingly popular and was part of the top 5 ad slogans of the 20th century. Whenever you see or think about the Nike swoosh logo, you often find yourself saying its famous slogan: Just Do It. Nike sells a wide range of products for sports that is identified easily through its creative logos, including the most popular sports shoes with the Nike symbol. Yes, you read that right! The company was formerly called Blue Ribbon Sports and was renamed in 1978 as Nike, along with its curved check mark called the ‘swoosh.’ But did you know that Nike was not the company's original name? Brief History of Nikeįor decades, the Nike brand established itself as a household name in the footwear and apparel industry. But have you ever wondered about the origins of Nike’s logo?Īs one of the famous logos, let’s look at where the Nike logo started. Talking about a simple, timeless, and classic logo, Nike builds an identity that is impossible to forget. When we think of famous athletic companies worldwide, Nike is one of the most recognizable brands - thanks to its unique logo.
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